LeMieux App Launch Video
Taking a rough script through to execution under a tight deadline, the LeMieux app launch video showcases my video editing and motion workflow under pressure.
After great work from the team building the app, it was only right the launch video showed off all the features available in an exciting and engaging way.
I was handed a, copy only, script on the Wednesday and delivered this final outcome the following Tuesday (4 days total including render times).
I knew a hero shot would be important to give some wow factor from the go and hopefully catch the audiences attention. So, I built the initial shot in 3D, alongside a couple other shots with the coin, showing off some higher level visuals that could be used across web and email.
The ultimate goal was retention. So, to keep the audience engaged, I utilised the music to time animations and reading beats to give a satisfying watching experience.
Ultimately, the app launch was a success and that's a credit to the whole team at LeMieux.
