Whilst at Hubbl, I pitched to start a motion design studio to complement Hubbl's offering. The name of that studio was HYPRFCS (pronounced hyper-focus).

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I branded the studio, built a website, made the above launch film and made proof of concept case studies. My favourite of which was a title card for a horror film titled 'Creature Crooked', boasting a blood soaked and gruesome title animation.

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It was a bold venture and one I look at fondly. I learnt a lot about the industry, my craft and business. Although it was short lived, the opportunity to learn and build something like this is something I'm very grateful for.